I believe God is love, and we are all his children; some of us just don't know it yet.
I don’t believe hardly anyone “goes to hell.” I don’t think God is as capricious as we are. I think “hell” has been used as a means of behavior control most of Christian history, and has served the interests of those in power. Maybe we go through some kind of purging for our selfishness after death, I don't know.
Pete Townshend once sang, “The Sea refuses no river.” Eventually, all will come back to God, for God is “the source, guide, and goal” of all things (Romans 11.36, NEB).
I think God is beyond any concept of love we can imagine. All people have a spark of the Divine. It seems like too precious a thing to perish.